Consultation services to Optimize your strategy,
website and web presence
If you’re unsure how to approach your online challenges, we can help. Maybe you know your website can do better, but don’t know where to begin. Should you start over or salvage what you currently have? To help new clients, we offer two affordable consultation services. We conduct research on your audience and industry, providing specific information about what your competitors are doing. We also look at your current website and social media footprint. From there, we can summarize your unique online challenges. With this information, we give you solid recommendations for what to do next to improve your website and web presence.
1. Competitive Landscape Review
We prefer iteration over transformation. This means we like small, frequent and measurable adjustments over time. These adjustments are solutions to known challenges facing your website. However, challenges are often unclear. If you don’t understand your visitor’s expectations or what’s working for your competition, do you really know where to focus?
To highlight each client’s unique online challenges, we’ve created the Competitive Landscape Review. It’s a simple document (written in plain English) that describes your competition and the expectations of your audience.
2. Web Presence Analysis
While a Competitive Landscape Review presents information about your audience and industry, the Web Presence Analysis is all about you. We take an in-depth look at your website and online marketing footprint to discover what we can do better (and what’s already working).
After a Web Presence Analysis, we have the information necessary to give real advice on how to best optimize your strategy, website and web presence. Our clients are consistently impressed with our ability to understand their challenges and clearly communicate ideas for improvement.
